“Clients do not
come first. Employees come first. If you take care of your employees, they will
take care of the clients.” – Richard Branson, Founder of Virgin Group. In an interview with Inc. Richard Branson expands
a little on how he puts action to this belief (https://www.inc.com/eric-schurenberg/sir-richard-branson-put-your-staff-first-customers-second-and-shareholders-third.html). Walking around, making connections with those
who are in the daily activities of delivering on his vision, Richard Branson
shows his genuine care for others. As he
does this Richard Branson listens to feedback with humility and
enthusiasm. He carries a notepad for writing
notes of the suggestions provided and concerns shared. He takes the feedback from employees to heart
and strives to implement the little things which shows he cares for those who
work for his companies. This is the kind
of leadership that turns an average company into an exceptional one.
The book, Driven
to Delight by Joseph A. Michelli, chronicles the story of Mercedes-Benz
USA’s (MBUSA) significant growth that occurred after dealing with some morale
problems that occurred in corporate leadership from 2005 to 2006. “[R]esearch from Gallup shows that in the
United States alone, productivity losses due to employee disengagement are
estimated to be between $450 and $550 billion per annum.” This is a quote directly from Driven
to Delight. It highlights
the need for leadership within an organization to engage with and humbly listen
to those who are putting into practice, the company’s vision. The leadership at MBUSA had to ask tough
questions of themselves, and had to be willing to listen to the answers. The realization was that turning around the corporate
morale was dependent largely on the engagement of the employees at the
Mercedes-Benz dealerships. “Did those
employees feel sufficiently cared for by their managers that they would exert
the effort needed to delight their customers?
More important, how could Mercedes-Benz USA positively enhance the
engagement level of dealership employees?”
In these
leadership examples, senior management members are focusing on employee
engagement, and discovering the little things that drive excellence throughout
the organization. They have both
discovered that it is not so much about providing the best product, but
providing the best employee experience for those who are willing to buy into
their vision for the company. Once the
employees are engaged, empowered, and feel as though their work makes a true
difference, then they will have a passion for their work which will flow out in
how they treat their job. Not only will
the employees focus on providing the best product, the clients who use these
products will hear the passion and excitement that flows naturally from someone
who takes pride in their work.
Let’s not forget
about those employees who are being engaged.
These are the real innovators and drivers of success. If these people did not have a desire to seek
improvement and excellence, there would be no feedback for senior
management. These are the sales
associates, subject matter experts (SMEs), technical leads, business analysts,
daily operators, etc. who are on the front-lines of delivering products for
their company. Leadership is not dependent
upon being part of the senior management team. True leadership is a daily focus
on excellence no matter what your role or position.
Providing honest
feedback to members of the senior management team can be intimidating. If senior management embraces (sometimes
unknowingly) a punitive culture of discipline, many will believe speaking open
and honestly will cost them their job.
This can mean they will struggle to put food on the table, get clothes
for the family, and keep a roof over their head if giving unfavorable, honest
feedback. In these cases, the
opportunity for greatness gets lost in a sea of bureaucracy. These difficulties are not isolated to large
or medium sized businesses. Whether you
are in a company of two or thousands of people, without humble leadership
throughout the organization, the full potential will never be met.
Senior management
of Virgin Group and MBUSA show leadership within management can add value to
their employees by listening with humility, honesty, and a true desire for
excellence. They create an atmosphere of
mutual respect, open engagement, and a desire to learn from each other. Employees show their leadership by adding
value in striving for excellence with the daily tasks, coming up with new and
better ways to deliver quality and excellence, and provide rich, authentic,
positive feedback to management.
It is not
necessary to have “manager”, “director”, or any other special title to be a
leader and add value to others. Take
some time to think about the value you are adding to others. As a parent, teacher, manager, employee, or
any other role, are you seeking out honest feedback? Are you being humble when providing or asking
for ways to improve? Are you following
through with working on the little things that help transform an average
company, team, or organization into one of excellence?
Footnote:
To follow
the author on LinkedIn - https://www.linkedin.com/in/toddrthomsen/
For more information on the GSI where Todd is a Sr. Client
Success Manager - https://www.getgsi.com/